So you have a great idea for a small business. You’ve done the grunt work, crunched the numbers, and are ready to set up your operation. To make sure you stay in business once you open, though, you need to ensure you have a steady stream of customers. Here are some tips for marketing for your small business:
- Figure out your customer: You probably already have a least a basic idea of who you are seeking out as a customer. To get even more specific, though, consider doing some in-depth market research. You may be surprised by finding a customer base you weren’t anticipating. Market research can be as simple as conducting surveys locally or as advanced as hiring a market research company. Based on your budget, figure out which approach makes the most sense for your company.
- Target Marketing: Now that you know who your customers are, you can market directly toward them. Depending on your company, you can employ either geographical- or customer-based marketing.
- Develop a marketing program: According to sba.gov, every marketing program has 4 key components: products and services, promotion, price, and distribution. Keep all these in mind as you work toward promoting your product. Decide which questions your customers will have and try to answer them within your marketing campaign. Always make your business available and accessible by phone and/or email. This article from sba.gov offers an in-depth look at how to develop your marketing plan.
- Go Viral: Online marketing is a growing and inexpensive way to make sure your products/services are prominently displayed for potentially millions of viewers. A good website can go a long way for a minimal investment of time and money.
These tips will help you market your small business so that you can gain customers and grow your business. Good luck with your new venture!
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